Toddle Product Launch at Loews Miami Beach: A Stunning Custom Build for a Family Pool Day
When Dana Agency partnered with us to bring the Toddle SPF 50 Mineral Sunscreen with Inulin Prebiotic product launch to life, we knew this event needed to be as fun, family-friendly, and photogenic as the brand itself. Hosted at the iconic Loews Miami Beach Hotel, the activation blended luxury aesthetics with a playful, approachable vibe for a Family Pool Day that guests will never forget. Photographed by Romain Maurice.
The Vision: A Custom Experience for Toddle
Toddle’s mission to protect delicate skin inspired our design approach—clean, fresh, and inviting. To achieve this, we combined modern branding elements with lush textures and bold custom builds for an interactive and visually impactful display.
Key Elements of Our Build:
- Rosa Bianca Flower Wall: A lush, all-white backdrop of delicate roses, perfect for creating an airy, elegant environment that contrasted beautifully with Toddle’s vibrant brand color.
- Fresh Floral Arrangements: Grounded the setup with greenery and crisp white blooms for a cohesive, elevated look.
- Custom 6-Foot Bear Cutout: Serving as the focal point of the activation, this oversized bear silhouette embodied Toddle’s playful branding and created the ultimate photo moment.
- Branded Shelving Unit: Showcasing Toddle’s hero product—the SPF 50 Mineral Sunscreen with Inulin Prebiotic—the custom shelves ensured the product was front and center for guests and photo ops.
Event Highlights
This activation was designed for families to enjoy, so every detail mattered. Positioned in a lush outdoor space at the Loews Miami Beach pool, our setup served as both a photo-worthy brand moment and an educational touchpoint for guests to learn about Toddle’s innovative sunscreen formula.
- On-Brand Design: Every element—from the flower wall to the playful bear cutout—was designed to reinforce Toddle’s identity as a trusted, family-oriented skincare brand.
- Instagram-Ready Moments: The Rosa Bianca Flower Wall combined with the giant bear silhouette created an irresistible photo backdrop, generating social media buzz for the brand.
- Interactive Product Display: Our shelving unit allowed attendees to easily engage with the product, making the experience tactile and memorable.
Why Custom Brand Activations Matter
In today’s competitive market, experiential activations like this one allow brands to connect emotionally with their audience, creating shareable content and driving awareness in a way that traditional ads can’t match.
Our goal was to make Toddle’s product launch unforgettable—and based on the smiles, the photos, and the engagement, we’re proud to say we delivered.
Ready to create a custom build for your next event?
Contact our team at PINK. marketing & activations and let us bring your vision to life.
