“Fall in Love” at Valencia Ridge: Custom Swing Set Activation, Fall Florals & Seasonal Signage

At PINK. marketing & activations, we love bringing a brand’s vision to life through immersive environments that spark emotion—and help drive sales. Our latest project for GL Homes’ new Valencia Ridge 55+ community in Wesley Chapel, Florida delivered exactly that: a warm, inviting “Fall in Love” themed installation designed to welcome future homeowners and create a memorable, photo-worthy moment.

Located just outside Tampa, Valencia Ridge is the newest luxury 55+ development by GL Homes, and we were thrilled to design a fully custom activation that matches the elegance and lifestyle their buyers expect.

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A Custom-Built Swing Set Made for Picture-Perfect Moments

Our team engineered and fabricated a one-of-a-kind wooden swing set, constructed with durability, safety, and aesthetic appeal in mind. To align with the “Fall in Love” theme, we covered the structure in rich faux fall foliage—warm ambers, deep burgundies, russet leaves, and soft golden accents.

Every element was designed for high-impact photography, encouraging guests to take a seat, snap a photo, and share their Valencia Ridge experience across social platforms. These organic shares support GL Homes’ marketing goals by expanding reach and increasing excitement around the community.

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Seasonal Faux Floral Installations That Transform the Space

To emphasize the autumn theme, we created lush faux fall floral installations that framed the swing area and enhanced the overall sense of warmth and coziness. Faux florals allow for a consistently polished look, no matter the weather, while delivering the fullness and texture of real botanicals.

And the best part? This activation is designed to evolve. PINK. will refresh the florals and signage every season—from winter wonderland to spring blooms, summer vibrance, and back to fall—ensuring the installation stays timely, engaging, and always on-brand until the community sells out.

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Custom Heart-Shaped Signage for a Meaningful Touch

The activation featured custom-designed heart-shaped signage that tied the theme together and made the message feel both warm and intentional. These heart motifs not only reinforced the “Fall in Love” concept but also served as a core visual anchor for photos and tours.

As the seasons change, our design team will update the signage to match each new theme—keeping the experience fresh for prospective homeowners visiting Valencia Ridge throughout the sales cycle.

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Driving Engagement, Experience & Community Connection

This immersive activation was created with three key goals in mind:

• Enhance the visitor experience during community tours
• Encourage organic social media content through strategic photo moments
• Support GL Homes’ sales strategy with a cohesive, memorable visual experience

Our custom swing set, seasonal florals, and branded signage work together to create an inviting environment that resonates with GL Homes’ 55+ buyers—helping them envision the lifestyle Valencia Ridge is known for.

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Partner with PINK. marketing & activations

If your brand or development needs immersive installations, seasonal activations, custom builds, or experiential marketing, our team at PINK. is here to elevate your next event. From retail environments to residential communities, we blend creativity, fabrication, and strategy to deliver unforgettable experiences that convert.

Let’s create your next standout moment.