Elevating the Stage with Flower Walls at Catersource + The Special Event
In the ever-evolving world of event planning and marketing, creating memorable experiences is essential for engaging audiences and showcasing brands. PINK. Marketing & Activations has taken center stage at Catersource + The Special Event, delivering inspiring activations that elevate the conference experience. This year’s highlights include the stunning Orange Dream Flower Wall and the vibrant Confetti Flower Wall, both set against elegant boxwood hedge walls, enhancing key areas of the conference.
The Stunning Orange Dream Flower Wall
PINK.’s Orange Dream Flower Wall is not just a beautiful backdrop—it’s a statement piece that embodies creativity and sophistication. Nestled behind the conference stage, the wall showcases an array of vibrant orange flowers, symbolizing energy and warmth. This bold orange backdrop served to enhance the visual appeal, making each presentation pop as seasoned event professionals, Kate Patay (Terramar, A DMC Network Company) and Miro Diamanté (Accent Indy, a DMC Network Company) spoke about Pop Culture’s Influence on the Industry and David Merrell (CEO/Creative Director, AOO Events, Inc.) and Anil Pacheco (Creative Director, AOO Events | AOO Floral) discussed Current Trends in the Event Industry, took the stage to share their knowledge, experience and industry foresight.
The flower wall is strategically designed to draw attention, creating a picturesque setting for attendees to capture social media-worthy photos. This is particularly crucial in today’s digital age, where a single photograph can ignite social sharing, amplifying your event’s visibility and reach.
The Vibrant Confetti Flower Wall
Equally captivating is the Confetti Flower Wall, a lively installation that added an element of fun and excitement to the Beverage Garden stage for The Tasting Experience: Featuring Crafting Cocktails: Taste, Flavor, and Cost Insights with Johnson & Wales University Dean Mistretta, MBA, CHE (Assistant Professor & Director of Catering, Johnson & Wales University/Decadent Catering). Surrounded by boxwood hedge walls, this vibrant backdrop provided mixologists with a fantastic setting to showcase their skills and creativity. See the gallery below for a peek at the incredible cocktails being crafted against a backdrop of bright colors, creating not only thirst for what’s in the glass but also for what’s happening in the frame.
Attendees can enjoy stunning visuals while indulging in expertly crafted beverages, making every sip an experience to remember. The dynamic decor encourages interaction, prompting guests to share their experiences on social media, ultimately enhancing your event’s online presence.
The Impact of Boxwood Hedge Walls
The boxwood hedge walls serve as the perfect framing accessory, blending elegance and style while providing a gorgeous contrast to the colorful flower installations. They create a sense of enclosure and intimacy, allowing guests to feel engaged and involved in the event. By utilizing these natural elements, PINK. Marketing & Activations has transformed the areas into captivating spaces that both promote interaction and foster a sense of community among attendees.
The Role of Marketing in Event Activations
PINK. Marketing & Activations understands that the synergy between visual appeal and experiential marketing is crucial in today’s event landscape. The strategic use of flower walls and hedge installations not only creates stunning visuals but also enhances the emotional connection attendees have with the event. Whether chefs are sharing their culinary creations or mixologists are crafting unique cocktails, the right backdrop amplifies their stories and skills.
PINK. has set a high bar at Catersource + The Special Event with its impressive activations featuring the Orange Dream and Confetti Flower Walls. By harnessing the power of design, creativity, and strategic marketing, PINK. has transformed the conference into a visually stunning experience that resonates with attendees long after the event concludes. As you plan your next event, consider how custom installations can elevate your space and engage your audience.
For more information on PINK. Marketing & Activations and how to transform your next event into a memorable experience, visit our website or contact us today!
