Followers are rented. Search rankings move. Algorithms wake up cranky.
Your email list is different.
Email marketing gives your business a direct way to communicate with customers, prospects, partners and people who have already expressed an interest in what you do.
PINK. Marketing & Activations creates strategic, branded email marketing designed to keep your business visible long after the first interaction.
Start an Email Marketing Project
Stay in the Conversation
Not every prospective customer is ready to purchase the first time they encounter your business.
Email gives you a way to continue the relationship.
We help brands use email intentionally to educate, announce, promote, reconnect, nurture and remind people why they cared in the first place.
Email Marketing Services
PINK. can provide:
- Email marketing strategy
- Newsletter development
- Email design
- Email copywriting
- Promotional campaigns
- Automated sequences
- Welcome emails
- Lead nurturing
- Past-client re-engagement
- Customer retention campaigns
- Audience segmentation
- Campaign calendars
- Launch campaigns
- Event-related email marketing
- List-building strategy
- Email templates
- Campaign reporting and refinement
More Than Promotions
Your subscribers probably do not want 52 versions of “BUY THIS NOW.”
A healthy email strategy can combine:
- Useful information
- Brand stories
- New services
- Project highlights
- Educational content
- Company news
- Special offers
- Events
- Seasonal campaigns
- Customer resources
- Calls to action
The right mix depends on your audience and business model.
Automated Customer Journeys
Some emails should not depend on someone remembering to send them.
We can develop automated sequences triggered by customer actions or stages of the relationship, such as:
Welcome sequences for new subscribers.
Lead nurture sequences for prospective customers.
Client onboarding communications that help establish expectations.
Re-engagement campaigns for customers or prospects who have gone quiet.
Post-purchase or post-service communication designed to maintain the relationship.
Email + Your Website + Social Media
Email becomes more powerful when the rest of your marketing gives people a reason to subscribe and something useful to click.
PINK. can connect email marketing with website content, landing pages, lead generation, social media, SEO, launches and campaigns to create a more complete customer journey.
Frequently Asked Questions
Can PINK. manage our email marketing every month?
Yes. Email marketing can be included as an ongoing service or used for individual campaigns and projects.
Can you design our email templates?
Yes. We can develop branded email templates aligned with your visual identity.
Can you help organize our existing email list?
Audience segmentation and list strategy may be incorporated depending on your platform, existing data and project scope.
Do you write the emails?
Yes. Copywriting can be included as part of email marketing services.
Can you create automated email sequences?
Yes. We can develop automated email journeys based on the capabilities of your email marketing platform and the needs of your business.
Your Next Customer May Already Be on Your List
Let’s give them a reason to keep opening.
Start Your Email Marketing Project